I know, with all this talk about A Brief History of Neoliberalism, that you've just been dying to get your hands on some of the theoretical classics-- a kind of Verso's Radical Thinkers series in reverse-- from the key figures. Fortunately, a cartoon version of Friedrich A. Hayek's The Road to Serfdom can save you lots of time, and you don't even have to feel guilty about it: I've heard that not a few Randians first 'read' Hayek in this form. Originally published in Look Magazine in 1945, and paid for by General Motors...what was that class power thesis that we were discussing again?
In case you're wondering, the host site-- for the Ludwig von Mises Institute-- isn't being ironic.
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