It is about time that the great cultural critic Slavoj Zizek make an analysis of his own rising popularity. It seems his role as a popular thinker even baffles establishment media. I am posting an interview of Zizek from the BBC arts program The Culture Show. The interviewer, Paul Mason, points out that Zizek is known to discuss Marxism while incorporating concepts from the Matrix film. He asks if Zizek's use of Marxism can only be tolerated in this manner. Then Mason asks if it could be the global financial crisis that makes Marxism once again palatable. This is the interesting duality of Zizek. Zizek is a "marketable" thinker because he is a showman and a spectacle. At the same time he breaks down the harsh realities of capitalism and modern society. He is like a humorous court jester that operates simultaneously as a prophet bearing bad news. Zizek preforms his jokes that tell of ominous tidings: Everyone laughs and then realizes how serious things really are.